Small business

social media

Managing Digital: Social Media Strategy On A Startup Budget

Reading Time: 8 minutes Social media is omnipresent. A potent force that has simultaneously spawned teen millionaire vloggers and inspired political action. It has the ability to connect, to compel, to convert. By the end of 2010, there were 0.97 billion social media users worldwide; by the end of 2016, there will be 2.13 billion. Social media has had a real …

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video content

How to Create Outstanding Video Content on a Budget

Reading Time: 7 minutes Tired of competing against bigger, stronger websites for traffic from Google search? Since Google dominates the search engine world by such a huge amount (recent data puts its market share at 65%) it’s easy to forget that there are other search engines out there, many of which can drive just as much traffic to your …

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Digital Marketing Trends

5 Steps to a Powerful Digital Marketing Strategy

Reading Time: 5 minutes According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure …

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The Content Marketing Hub, A Free Library of Content Resources

The Content Marketing Hub, A Free Library of Content Resources

Reading Time: 2 minutes I’m PUMPED to announce the all-new Content Marketing Hub. What is The Content Marketing Hub? It’s a free library of 30+ resources that cover everything you need to know content marketing… including content promotion, copywriting, blog design, content repurposing, and more. You can check out the brand new Content Marketing Hub right here: Visit The …

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A Complete Guide to Landing Page Optimisation

Reading Time: 8 minutes Since you’ve landed on this article, one thing is for sure – you intend to increase your website’s landing page rankings in SERP, and you want to educate yourself on SEO best practices. Whatever your reason, you have taken a crucial step, as 8 out of every 10 businesses are disappointed in their site’s conversion …

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Content Marketing in 2020: The Definitive Guide

Content Marketing in 2020: The Definitive Guide

Reading Time: 4 minutes This is my complete guide to content marketing in 2020. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now New content creation strategies Lots of advanced tips, strategies and techniques So if you want to get more traffic from your content this year, you’ll love today’s …

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Marketing to Senior Australians? Here’s Why (And How) You Should

Reading Time: 9 minutes Let’s begin with some simple math: According to the ABS, the current population of Australia is over 25 million. By 2020, 16.1% of the population is going to be 65 or older, which accounts for 4 million in total. Senior citizens constitute a significant part of the consumer market. Yet marketing to seniors is often …

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