On-Page SEO: The Definitive Guide (2020)

How to Create a Profitable Real Estate Website

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Do you want to create a profitable real estate website using WordPress? Creating a comprehensive WordPress real estate website can be an intimidating project. Just about anyone can set up a few sample pages to display pictures of properties, but that’s hardly enough for a professional realtor or company to entice clients with. If you want your website to stand out, you need to think bigger.

A real estate website requires specific features that are not normally available in ready-made websites but don’t worry I got you covered. In this article, I will show you how to easily create real estate website using WordPress.

Fortunately, WordPress enables you to implement complex features quickly thanks to its plugin system. Plus, there are plenty of themes that create an excellent foundation for a real estate website. All you have to do is pick the right combination of tools, and you’re all set.

Choose a Webhost

To get started with WordPress, you will need to register a domain name and get a WordPress hosting account.

Normally, a domain name costs $14.99 / year and website hosting costs $7.99 / month.

This is a lot for small business owners who’re just starting out.

This is why I recommend Bluehost to offer WPBeginner users a free domain name, free SSL certificate, and a 60% discount on hosting.

Basically, you can get started for as low as $3.95 per month.

Note: Bluehost is an officially recommended hosting provider of WordPress.

Once you have signed up for hosting, you will get an email with a link to your hosting dashboard.

Bluehost will automatically install WordPress for you, and you will be able to login to your WordPress site directly from the hosting dashboard.

Once logged in, you will see the WordPress admin area. This is where you will manage your website, change settings, and add new content.

Choose a Real Estate WordPress Theme

Themes can be incredibly helpful, as real estate websites typically require a lot of specialized functionality – making them not so easy to create from scratch.

You’re also in luck because there are literally THOUSANDS of WordPress themes to choose from.

However, although there are plenty of “flexible” themes out there that serve all kinds of different industries, for now, we’ll just focus on real estate specific themes.

Another good reason to use real estate specific themes is that they come with real estate friendly features.

Some tips on choosing a theme for your real estate website.

  • Strive for simplicity in design.
  • Keep in mind that theme demos use a lot of images that don’t come pre-installed. You will have to replace them with your own.
  • Make sure the theme works on all screen sizes and devices
  • Check for theme reviews and performance.

Install Specialized Real Estate Plugins

Property listings are the heart and soul of any WordPress real estate website. To succeed, yours need to be descriptive, look compelling, and come accompanied by plenty of photographs. The better these sections are, the more enticing the property will appear (and the more leads you can attract).

I recommend any of these Property Listings plugins:

Using plugins is also a great way to add additional features to a free real estate theme that might not stack up to its premium option.

Implement an online appointment system

If you want to encourage someone who is browsing through your listings to decide to view them in person, you need to make it easy for them to set up an appointment. Using a contact form or ensuring that your phone number is readily available is a start, but these methods are not as efficient as setting up an appointment online (for you or your leads).

To activate this feature, you’ll need a plugin such as Easy Appointments

Not only is this tool free, but it also enables you to manage appointments for separate locations, which is perfect for a WordPress real estate website

Capturing Leads from Your Real Estate Website

Did you know that almost 75% of visitors who see your website will never see it again? It is not your fault, it is just that the internet is huge and more websites are joining each day to increase competition.

Instead of letting those potential buyers slip away, you need to get their information.

This is where OptinMonster, Bloom, and Thriveleads comes in. They are the best lead generation software in the world and helps you convert casual visitors into leads and then clients.

Five bonus tips to consider

It’s all well and good to install a real estate theme and add a few plugins.

But according to HubSpot there are also some basic rules and principles that every successful real estate website should adhere to.

After all, the goal of a real estate website should be to either capture a lead, or have a lead get in touch with the real estate agent.

  • Ensure The Website Is Easy To Navigate And Explore
  • Set Up A Simple Lead Capture And Contact Flow
  • Make Sure Your Real Estate Website Is Responsive
  • Apply User Content And Resource Functionality
  • Use High Quality Imagery and Video
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