Social Media

marketing strategy

5 Ways to Use Interactive Content in Your Marketing Strategy

Reading Time: 5 minutes You can’t escape advertising; most of us are subject to hundreds of ads on social media and websites each day. Interactive content is a highly effective way to break through the noise and offer real value, advice, and education while allowing the user to directly engage with that content.  SnapApp, an interactive content platform, defines …

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social media

Managing Digital: Social Media Strategy On A Startup Budget

Reading Time: 8 minutes Social media is omnipresent. A potent force that has simultaneously spawned teen millionaire vloggers and inspired political action. It has the ability to connect, to compel, to convert. By the end of 2010, there were 0.97 billion social media users worldwide; by the end of 2016, there will be 2.13 billion. Social media has had a real …

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video content

How to Create Outstanding Video Content on a Budget

Reading Time: 7 minutes Tired of competing against bigger, stronger websites for traffic from Google search? Since Google dominates the search engine world by such a huge amount (recent data puts its market share at 65%) it’s easy to forget that there are other search engines out there, many of which can drive just as much traffic to your …

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Digital Marketing Trends

5 Steps to a Powerful Digital Marketing Strategy

Reading Time: 5 minutes According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure …

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digital marketing

5 Digital Marketing Trends for Small Business

Reading Time: 5 minutes Digital marketing goes through trends just like anything else, but while some of these trends come and go without most people ever noticing, many of them end up becoming permanent fixtures in the repertoire. The reason for this is that most digital marketing trends come about as reactions to new technologies or new consumer behaviors, meaning they …

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