Small business

Marketing to Senior Australians? Here’s Why (And How) You Should

Reading Time: 9 minutes Let’s begin with some simple math: According to the ABS, the current population of Australia is over 25 million. By 2020, 16.1% of the population is going to be 65 or older, which accounts for 4 million in total. Senior citizens constitute a significant part of the consumer market. Yet marketing to seniors is often …

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Chargebacks: How You Can Protect Your Business from It

Reading Time: 9 minutes Chargebacks. They can feel like a strangling noose around the profit margins of merchants both online and brick-and-mortar! This feeling was justified by a study which shows that merchants lose almost $300 from every CP transaction made via credit cards from some of the major card issuers like AMEX and Discover, and it’s not just …

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Top 14 Financial Service Website Designs in 2019

Reading Time: 10 minutes When it comes to comparing online services, we’ll tend to make our judgements based on the content and overall design of the site. Ensuring a clear and user-friendly design when promoting your financial service website is what leads potential clients to choose your products over competitors. That’s why it’s essential for your overall design to …

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How to Write a Press Release: The Definitive Guide

How to Write a Press Release: The Definitive Guide

Reading Time: 2 minutes Does Press Release Distribution Help With SEO? Last year Google said that links in press releases are “ignored”. And I tend to believe them. First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount …

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14 Simple Ways to Write Product Descriptions That Sell like Hot Cakes

Reading Time: 10 minutes How to create great product descriptions that sell? No, it’s not just rattling on without taking a pause and coming to a stop about your products or services. And no, excellent product descriptions have nothing to do with extensive paragraphs jam-packed with product details. Hardly anyone will ever read long-winded memoirs if they bore the …

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