Marketing in Facebook has changed over the years, but it’s still just as powerful. It has given small businesses the chance to market to the same audience as big companies.
There are 1.69 billion Facebook users as of 2020, with 1.3 billion of them using Facebook Messenger. Donkeys can market to even just a small chunk of that audience and have a good chance of becoming a unicorn as a result.
You can do the same by following these 7 Facebook marketing trends that can help grow your business throughout this year.
1. Chatbot marketing
Customers like it when they can contact your business and get a response right away, no matter what time of day it is. Over 80% of customers expect a quick response to their inquiries, and businesses that are able to do so can better gain their trust.
Chatbots have made digital marketing become more focused on conversations between brands and their audiences. They can help retain audience interest and eventually convert them much more effectively than email marketing.
More modern chatbots are no longer limited to just replying to messages. They also have other features like recalling buying history, giving products recommendations, helping with checkouts, and so on.
Plenty of big businesses now use chatbots to serve customers, deliver content, and even process ecommerce transactions.
Marketers can create a Facebook messenger chatbot using platform tools like MobileMonkey, that allows marketers to write a single chatbot funnel that works seamlessly across multiple messaging platforms.
Check out Chatbot.org for a comparison of chatbots based on what’s the best fit for your business.
Almost two-thirds of customers are turned off when they’re sent generic marketing messages by brands. That’s why personalized marketing is important as it helps your brand stand out more and endear yourself to your audience.
Personalizing your message blasts, products, content, and all other materials can help you show that you do care about your customers as individuals. This is now becoming more prevalent in ecommerce because it works.
When a customer is shown products that they’re actually interested in, they’re more inclined to buy them. Over 80% of customers are willing to buy from a business that shows them exactly what they want. Personalized messages are thrice as likely to convert than generic messages.
3. Video marketing
An image may speak a thousand words, but video can speak thousands more. This is especially true in ecommerce as more than 50% of consumers are known to buy products they’ve seen from videos, which they watch to inform their buying choices.
This is backed up by almost three-fourths of all ecommerce brands, who swear by video marketing as a force multiplier for their conversion rates. That’s because the video has become the most sought-after medium for discovering and researching new brands and products.
Where long-form content fails to retain attention, video succeeds in hooking people in. This is now especially so as most social media platforms allow video posts. YouTube may still be the video juggernaut, but Facebook and Instagram are quickly catching up.
And with live video streams, you can showcase products and services like never before. Businesses are now able to interact with audiences in real-time and show more of their personality with great efficiency and speed.
4. Facebook stories
Like an extension of video marketing, Facebook Stories let you update your audience about your brand whenever you wish. It’s a powerhouse when it comes to increasing brand awareness, especially with the younger generation.
Just take a photo or video of what you wish to update your audience with and post it as a story. For the next 24 hours, people get to see what you have going on at the moment. That limited time frame creates a sense of urgency that plays with people’s fear of missing out (FOMO).
That level of spontaneity creates a layer of authenticity for your brand that your audience can relate to and appreciate. Once your audience gets used to you regularly posting stories, it makes them want to pay closer attention to your brand.
5. Influencer marketing
Making use of influencers to spread the word about your brand can be effective for signal-boosting. The influencer represents the community within your niche. In turn, they also represent your brand when they talk about your products and services to that community.
People are more inclined to trust someone who they see as one of their own. When people see their favourite influencer enjoy what your brand has to offer, they can become more willing to follow suit.
6. Social commerce
Ecommerce and social media are virtually inseparable at this point. Their integration has let people even purchase products and services directly through social media posts.
Facebook now has both its own marketplace and a checkout feature for purchasing products directly from its Facebook sponsored post. Since people tend to spend most of their time in social media, there’s less chance of carts being abandoned and forgotten.
7. Community and user-generated content
A community built around a business manifests when there’s enough brand awareness. It can be a long-term boon for your business to have one as it establishes brand loyalty—a result of having an impeccable reputation.
Aside from having a loyal customer base, they can also give you user-generated content that enriches your marketing efforts. Such user-generated content includes photos and videos of customers using your products. They can serve as testimonials and reviews that can entice more people to use them as well.
You can choose to reward them with recognition as affiliates or micro-influencers, as well as give them promos and discounts. This allows you to leverage your community and make it and your business grow in tandem.
These Facebook marketing trends are just some of the many ways you can turn your business from a donkey into a unicorn this 2020. Facebook marketing is a vast and ever-changing landscape, but it’s just as bright as it has always been.
There are now more ways than ever to market your small business on Facebook, all without ripping a big hole in your pocket. With the inclusion of Messenger marketing, Facebook is the biggest digital marketing channel you have at your disposal.